Music Marketing

    The marketing part of our project was one of the trickier parts to accomplish. We mainly tried to think back to how we charted out the marketing for our four other R&B stars to inspire this. The one part that was arguably the most influential in the entire branding for our artist was just the tone and mood of the one song we are working with. The song song is very calm and smooth, it has a similar feel to a jazz club, quiet music with an alluring singer.

 

   This also helped to build the merchandise. The most obvious piece of physical media to sell is vinyl records, something that anyone with an artsy side to them would be exited to buy. Vinyls inherently made a lot more sense than cd's or cassettes, something that we would probably also sell but that we wouldn't be as quick to make and distribute since that would appeal to audiences looking for different aesthetics. These other forms of physical music would probably not get their own special edition versions sold at concerts.

  

    I was personally not as involved in the marketing of the project, that was mostly Alejandro and Nina while I worked in the storyboard. They came up with a backstory for our singer who they ended up naming Richard Spice. He's a young man who's parents are from Canada and who doesn't have a great relationship with them. He has ever since devolved into R&B, making soulful music that is full of passion. His logo, a maple leaf, both shows his Canadian heritage and his general aesthetic, full of oranges and an autumn-y tone.