Research is hard, google hasn’t been a reliable source for anything since its logo changed fonts and they started celebrating lesser-known holidays. Through osmosis, however, I have scrounged out the three short films I need, all of them landing in or around the dark comedy genre. Let's get this over with.
Media text: Huge
Social media tool: Instagram
Description of types of posts:
- Posts about the short pre-production (release plan, budget, listing the crew, etc...)
- posts advertising where the short will be distributed
- More in-depth posts talking about individual crew members
- A few posts sowing body dysmorphia disorder statistics as this relates to the topic of the short film.
- Posts announcing cast members.
- Updates about the short’s fundraise.
- posts advertising the short with the awards it's won and been nomminated for.
Description of how branding is developed (or not):
The page shows a focus on what the short is about (and what a lot of audience members will watch it for), that being the gender dysphoria aspect, social media is already meant to connect with audiences at a personal level so discussing the reason that the short is even being made directly on the social media is smart.
Analysis of how you will use this to develop your own social media presence:
I really like them devoting posts to specific cast and crew members, I could totally see us do a collection of “meet the crew” kind of posts that introduce the three of us.
Media text: Murdershewanted
Social media tool: instagram
Description of types of posts:
- posts advertising the short using the awards is has won and been nomminated for.
- posts advertising where the short will be distributed.
- a few posts with background to the cast and crew of the short.
- Multiple comedic quotes from the short itself arranged into individual posts.
Description of how branding is developed (or not):
The comedic quotes are what really helps demonstrate the short's edge and tone along side dragging potential audiences who find the quote's funny and weird in. The font used for the logo of the short is also loud and agressive with it's pink neon lights and white text.
Analysis of how you will use this to develop your own social media presence:
I actually really like this idea of using quotes from the short to show it's comedic angle, I think - since our short is more absurdist - I might make up fake quotes that become progressively more absurd as time goes on.
Media text: Loco
Social media tool: instagram
Description of types of posts:
- Posts directly advertising the short film
- cute bts from the filming
- posts introducing cast
- posts going deeper about the crew
- more personalized comedy video made by the film's director
Description of how branding is developed (or not):
The bright neon green text in the title's font sticks out immediatley and hence they stick cloesly to this aesthetic in every post building a sense of cohesion while also being incredibly over the top in it's matrix-like aesthethic. The videos made by the director are all very comedic and work with the shorts tone.
Analysis of how you will use this to develop your own social media presence:
I really want the satanist aesthetic to stick out in most if not all of our posts, deep, dark, crimson reds and blacks, cool satanic imagery and text with sharp angular fonts, helps attract a more targeted audience too.
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